Social Media Marketing: Platform-By-Platform Breakdown
Social media is a great tool for creating
and representing your brand’s image, as well as increasing brand recognition and affinity.
It allows you to showcase the unique aspects of your business while connecting with current
and prospective clients, ultimately helping to build top-of-the-funnel momentum.
When all parts of the social media marketing equation are present and running smoothly,
social media can and does become a highly-effective lead generation and ecommerce sales machine.
This will largely depend on having a substantial advertising budget and a strong segmentation and targeting strategy.
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Social media marketing is a critical part of the consumer decision-making process by which target clients find, research and compare service providers like surgeons, lawyers and dentists. It is a key element in growth-oriented practices’ marketing efforts. Success lies in identifying organic and paid strategies that go beyond just posting and sharing low-value consumer information, and understanding how social media can and should be integrated with your overall marketing efforts. It is all about affecting the visibility of a concerned website on search engines that may also involve accentuating search engine page rankings.
FACEBOOK should be the top priority for most businesses. With the largest and most diverse user base of all social platforms, combined with a great wealth of business features and a massive advertising network, Facebook offers the greatest potential for a quick and tangible return on investment for almost any business.
TWITTER is fast-paced and real-time. It’s a great channel for trending and engaging content. It serves as a high-visibility forum to voice your expertise and work towards becoming a thought leader in your industry. Twitter has a strong customer service focus, and allows you to quickly and easily communicate with your audience.
INSTAGRAM is a highly visual platform that enables brands to tell their story in a stylistic manner. If you have a large repository of photo and video content, this is a great platform for you. Instagram has a large user base, but it tends to be younger people. It’s owned by Facebook, and therefore is part of the Facebook advertising network.
LINKEDIN is a professional social networking site. Individuals utilize LinkedIn as their “digital resume”. It is a great platform for B2B referral marketing, and a great way to participate in industry-based interest groups, share industry content, and foster thought leadership.
Basic
₹5000
|
STANDARD
₹10,000
|
RECOMMENDED
CORPORATE PRO
₹15000
|
|
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Post | 15 Posting per month | 25 Posting per month | 50 Posting per month |
Contract Period | Minimum Contract period 3 months | Minimum Contract period 3 months | Minimum Contract period 3 months |
Social Media Account | Facebook and Instagram | Facebook, Instagram, Twitter | Facebook, Instagram, Twitter, LinkedIn |
Payment Term | 100% in Advance of Minimum Contract Period of Service | 100% in Advance of Minimum Contract Period of Service | 100% in Advance of Minimum Contract Period of Service |
Term & Condition | Minimum Contract Length - 3- or 6- Months | Minimum Contract Length - 3- or 6- Months | Minimum Contract Length - 3- or 6- Months |